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Spectranet Takeoffs new strategies, Set to Conquer Industry

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L-R: Chief Executive Officer, Spectranet 4G LTE, David Venn; Head of Sales, Devendra Sing; Head of Marketing, Mike Ogor, during Spectranet Media Forum, held at Protea Ikeja

L-R: Chief Executive Officer, Spectranet 4G LTE, David Venn; Head of Sales, Devendra Sing; Head of Marketing, Mike Ogor, during Spectranet Media Forum, held at Protea Ikeja

Oprah Winfrey, producer of the top-rated, award-winning show “The Oprah Winfrey Show,” once said “I want every day to be a fresh start on expanding what is possible.” That could best describe the disposition of Mr. David Venn, Managing Director/CEO Spectranet who took time to detail journalist on what is new on their sleeves and intension of starting well.

 

Speaking during the briefing, Venn said: “There is a jinx we want to break, which is starting well, but when the subscribers base increase, network congestion becomes a big issue. As professionals, we are determined to provide capacity to the subscriber with ease. Such ways is by building base stations that will be about 500 metres closer to each subscriber. At the moment we have over 300 base stations in Lagos.

 

Detailing on the challenge of base stations, Venn said there is a new arrangement where a single telecoms service does not need to own a tower, it either co-locate or outsource to companies like IHS tower specialist companies, but Spectranet always take full advantage by ensuring that its base stations are located within its areas of operation.

 

He also added that the firm was planning to develop SIM card-compatible data plans for low income earners which could be sold a very low price and could be used with phone SIM cards instead of modems. He assured that in the next two to three years, data will subscriber’s choice, because voice may be offered for free.

“It is already happening with the Short Message Service (SMS) since the advent of WhatsApp and some countries are trying to ban WhatsApp because the local operators are complaining, but it is something that has to be. We believe that data is the future and will be offered as a total package, in such a way that customers get free voice and SMS, each time they buy data”.

Venn intimate the media presence that “We plan to change that and reach more consumers this year. We have been doing a lot of our billings in naira because of the foreign exchange situation in the country and we are looking at more ways to get raw materials locally. Also we are embarking on aggressive expansion plans having rolled out in Lagos, Ibadan, Abuja and Port Harcourt within the last one year, Venn and his team had to clarify the strategy behind such voracious rollout policy just as they are sure that services will not be compromised in the future.

 

“Our focus is to serve homes and offices, which is why when you ask “What matters to you as Spectranet would say, “It is broadband,”. The internet has evolved rapidly following the advent of the video tools. For instance, on Facebook, immediately you sign-in you start viewing the video without clicking on it. Six months ago, it was not so. Netflix has entered the Nigerian market and they are going to be “bullish”, giving Satellite television or station a run for their money. This calls for more broadband availability. Therefore, we are putting the power in the hands of the consumers through broadband provisioning to watch the videos at their convenience. “Venn said.

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