Ketchum was appointed after what the Rome 2024 Committee, the body handling the city’s attempt to host the games, has called an “international bid” – it involved five agencies. The Committee said the final comms team “is expected to directly involve international journalists and opinion leaders in the Olympic sphere”.
Ketchum has been hired to work on the bid until September 2017, when the winning city will be announced.
Rome is bidding against Budapest, Los Angeles and Paris to host the Games and the IOC will vote on their final city selection in Lima, Peru at the session to be held in September 2017. Ketchum has over one hundred offices in 70 countries worldwide and is known for its substantial track record of sports and large-scale events communication and they have teamed up with DMTC for their expertise in Olympic sports.
It could also be recalled that Ketchum provided assistance to the London 2012 Games.