Former Starcom Media Perspectives, Head, Digital Marketing, Ose Osundeko has been appointed the Group Head, Digital Marketing at Fidelity Bank.
She is expected to help grow the bank’s digital presence and all activities related to online.
Osundeko has become a digital marketing proponent executing award-winning campaigns across, FMCG, Telecoms, Financial Services and Beverage brands. As contribution to industry growth, she facilitates trainings for Google Nigeria and the School of Media, Pan Atlantic University. She is passionate about not-for-profit social causes and career mentorship.
Interestingly, she was introduced to Digital marketing over a decade ago while managing some of the world’s biggest charity brands including British Red Cross, WWF & Cancer Research UK.
While at Starcom Media Perspectives, she led the digital team covering display advertising, organic and paid search, content marketing, email marketing & CRM, mobile marketing, digital analytics and strategy.
Also, she developed, managed and delivered digital marketing strategy for clients which helped them achieve various objectives including awareness, engagement, lead generation, customer acquisition and among others.
Before joining Starcom Media Perspectives, she worked at Wild Fusion Digital Centre (WDC) as the Digital Centre Manager and was responsible for project managing the training centre into existence, deepening the quality and range of the training programmes, and materialising the aim of building the digital space in Nigeria.
Similarly, prior to joining WDC, Osundeko worked as a Client Account Manager for Listen Fundraising UK, raising funds for various charitable organisations through integrated marketing campaigns valued at tens of thousands to millions of pounds. She also served as a Marketing and External Relations Manager at an educational institution where she managed all aspects of the organisation’s marketing activities.
A strong academic background in marketing backs up Osundeko’s experience from various marketing roles. Her qualifications include an MSc in Strategic Marketing with Distinction from Durham University Business School and a First Class BA in Management with emphasis in Marketing and minors in Psychology and Media Communication from Webster University. She is also a Google Certified Professional, Google Certified Trainer, and Certified Training Professional by the Digital Marketing Institute, Ireland. She is passionate about marketing and she is an active proponent of digital marketing.