One of Nigeria’s foremost advertising agencies, Insight Publicis has celebrated its 39th anniversary with a strong commitment to continue to render qualitative marketing communications services to its numerous clients both within and outside the shores of the country.
The agency; a part of Insight Redefine Group was founded in 1979 as Insight Communications.
Chairman Troyka Holdings, Mr. Biodun Shobanjo, while expressing his gratitude to God for the achievements and laudable feats the agency has recorded since its existence, said that Insight Publicis has grown to become a household name globally.
Shobanjo revealed that the agency, initially known as Insight Communications was established by 18 young men and women who trusted God for the growth of the company.
Giving the disclosure in a statement in Lagos, he said: “Insight Publicis will continue to attain higher heights and retain its leadership position in the Marketing Communications Industry.”
In his words: “39 years ago today, we opened the doors of a fledging business enterprise with 18 young men and women, trusting its fate in the hands of God. Today, that young enterprise called Insight Communications, has by the grace of God, become a household name in Nigeria and Africa, as well as in some global markets. We give God the glory for its successes and challenges.”
“As it continues its exciting journey, I pray that the good Lord steadies the hands of its leaders and all who work there to enable it fulfill its potentials and destiny as a leader and major player in the Marketing Communication sector. I also pray for its founders that God grants them good health, long life and continued prosperity. Finally, I pray for all the clients who partner with this company, that the good Lord makes their products and services winners in the market.”
While congratulating the entire workforce at Insight Publicis, the Publisher, MARKETING EDGE Magazine, Mr. John Ajayi, stated that the agency has been able to attain the great feat because of the visionary leadership of Mr. Biodun Shobanjo.
Ajayi affirmed that Insight Publicis has an edge in the Integrated Marketing Communications industry because it has been able to create a niche for itself as a creative power house with unconventional approach to solving clients marketing and advertising problems.
This, he stated has resulted in the agency’s strong brand equity which has positioned it as the leader in the industry.
He said: “May the good Lord continue to prosper you (Biodun Shobanjo) and the agency as it remains one of the Great legacies you and your founding team would be bequeathing to humanity.”
Insight Publicis is a leading advertising agency in Nigeria which was established in 1979 as Insight Communications. The agency is part of the Insight Redefine Group, a subsidiary of Troyka Holdings.
Troyka Holdings is affiliated with the Publicis Groupe; the third largest communications group known for its world-renowned creativity.
Insight Publicis has remained dominant in the Nigerian advertising space with its several outstanding campaigns which continues to resonate within the industry.
Some of its campaigns include: Maggi: Mother’s Day, Pepsi: Long Throat, Guilder: Look Forward and Heineken: Man of the World amongst others.