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A Heineken commercial puts Pepsi’s ‘protest’ ad to shame


It’s no news that Pepsi’s Kendall Jenner ad was released few days ago and pulled down after harsh reaction from consumers.
What’s new is that Heineken released a new ad targeting social awareness issues that puts Pepsi’s Kendall Jenner “protest” ad to shame.
The ad, titled “World’s Apart,” pairs people who hold opposing views on hot-button social issues like feminism, climate change, and transgender rights.
The pairs, who aren’t privy to each other’s views initially, go through a bonding activity before the big reveal. Participants are then given a choice to chat about their viewpoints over Heineken beers, or to walk away. All of them choose to stay and engage with each other.
The ad was posted on YouTube April 20, and had more than three million views as of Thursday night.
Reaction to the Heineken ad was far different from that of Pepsi’s Kendall Jenner ad, which was pulled a day after its release.


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