National Premium lager, Gulder, has unveiled a new TVC to inspire, engage and encourage Nigerians to continue to own their journey. Known for its sleek golden brown bottle with the iconic helmet, Gulder is set to use this TVC to continue to urge Nigerians to celebrate the small wins on their quest for success.
The 60 seconds TVC features a young ambitious man who is striving to become successful in his career. He is seen discouraged by family and friends but, despite the odds, he not only pushes through and achieves great success, but celebrates the priceless moments along the way over cold bottles of Gulder.
Speaking on the launch of the TVC, Brand Manager, Gulder, Kolawole Akintimehin said: “We believe it is a really nice time to be talking about owning and celebrating every level in our personal journeys. As a brand, we want to help our consumers own and celebrate all the spheres of their endeavors. The new TVC embodies the type of message Gulder wants to engrave in the heart of every young Nigerian, and we hope to inspire and encourage as many people as possible.”
With the aim of extending its market penetration by redefining the brand to its consumers, the new TVC is hinged on Gulder’s redefined positioning tagged “Own Your Journey”, which was launched in January this year.
Gulder lager beer is renowned for being a staple for the bold and courageous Nigerian. Gulder is known for celebrating the daring and brave spirit of Nigerians, whilst cheering them on to their quests for success.