As part of its global campaign “Light Up the FIFA World Cup,” the brand is challenging the national team to make it to the world-cup quarter finals; stressing that the drinks would be made available to house and every Nigerian will get a free bottle of beer.
According to the brand, fans willing to participate in the excitement are advised to visit Budweiser Nigeria’s Twitter page @BudweiserNG and also visit www.freebudforeverynigerian.com.
“Once on the site, you can register to get your unique QR code for redeeming your free beer at any Spar outlet nationwide.”
“And to stay updated on the thrill, join the conversation using the hashtag #LightUpTheOdds and follow @BudweiserNG on twitter. The website closes on the 15th of June, 2018, a day before the National team makes its debut at the tournament.” The brand said.
Earlier, Budweiser launched its biggest ever global campaign ahead of the FIFA World Cup in Russia this month..
Speaking on a conference call Miguel Patricio, the global CMO of Budweiser’s parent company Anheuser-Busch InBev, says its new campaign will champion Budweiser’s dream of bringing people together while energising and inspiring the 3.2 billion football fans watching the World Cup.